Our brand is the embodiment of our mission, vision, and values. As stewards of the GitLab brand, our goal is to educate and enable the wider organization with resources to effectively and honestly communicate what the company does for our internal and external audiences.
The specifications below detail how our various design elements work together to express a consistent visual brand identity. The standards serve as a resource for all corporate marketing materials and outline best practices for creating on-brand assets.
Last updated: 2021-06-30
The above standards should be applied to all marketing materials, including, but not limited to: digital ads, events, publications, merchandise, etc. For additional design considerations, refer to the following:
The following deck outlines the set of standards used for all written company communications to ensure consistency in voice, style, and personality across all of GitLab's public communications.
Additional resources:
